Recently, more and more interesting professions have appeared in the world, which no one heard of until the new millennium. Many of them have foreign and incomprehensible names. One of these professions is a creator (aka creator). She appeared in Russia relatively recently, but has already found herself in the top of prestigious and highly paid professions.
Who is a creator, what does he do?
The name of the profession comes from the English creator. The translation of the word into Russian sounds like "creator", "creator". Obviously, this is a very creative profession. The person holding the position of creator is the so-called "idea generator" to promote a product or brand. Slogans, project names, logos, scripts for commercials, as well as the overall style concept, its implementation and implementation fall under his control.
In other words, a creator is a person who comes up with a bright image and develops effective ways to promote it. The main thing is that the idea turned out to be selling,memorable, suited the target audience and met the requirements of the customer.
In large companies, often creators work together with art directors. In this case, the former take on the organizational component of the project and coordinate the work of the entire creative team, which may include copywriters, designers, content managers and advertising specialists. Sometimes it happens that the creator becomes an employee who deserves a career advancement with fresh views and positive energy, and not hired purposefully for this position.
In addition to the main task (creating an idea and its effective promotion), the creator has many responsibilities, such as quality control of the execution of concepts and projects, managing the idea from its inception to presentation to the consumer, coordinating the work of the "creative center", conducting promotions, etc. It is this person who is responsible for all creative processes aimed at advertising and promoting the product.
Demand and salary
A creator is a specialist who is in demand and makes good money, most often in the field of advertising and the media industry. On average, in the Russian market of professions, salaries start at 40,000 rubles (according to the most conservative estimates) and soar higher, depending on the size of the company and the projects themselves.
The largest number of vacancies falls on Moscow and the Moscow region, then on the Leningrad and Kaliningrad regions. In general, in Russia, the advertising business is still gaining momentum, and not inIn all corners of the country, entrepreneurs are ready to pay a lot of money for the promotion and promotion of a product, while in the West they have long realized the importance of high-quality advertising.
Those who want to try themselves as a creator on employment issues can contact advertising agencies, creative agencies, communication agencies. In addition, large organizations that care about promoting their brand can form a full-time team that cannot do without a specialist.
Pros and cons of the profession
The undoubted advantages of the profession include its creative component: if you are a creator, you are never bored at work, you are always in a state of creative search, every day is special. This is a very suitable profession for a hater of routine, providing a wide field for expressing one's own thoughts and implementing new ideas.
On the other hand, you should not expect unlimited freedom of creativity, because the creator's activity must fit into the requirements and capabilities of the customer, the allocated budget, the time allotted for the video or the place on the advertising banner. At the same time, the final product must appeal to the target audience in order to justify the cost of promoting it.
Required skills and traits
The first essential requirement for candidates for the position is, of course, creativity, the ability to think outside the box, the ability to quickly find unconventional solutions. From a specialistan infecting enthusiasm must come, i.e. the creator is the so-called energizer, setting the general atmosphere of creative activity. A good specialist has a broad outlook, he is aware of the news and current trends in the world, always "in the know". Due to the need not only to interact with a huge number of people (both with their own team and with customers and consumers), but also to convince them and negotiate with everyone, the creator should master the basics of psychology and the power of persuasion, develop leadership qualities in himself. He will achieve the greatest success in his work, having artistic taste, skills in writing selling texts and design. In addition, the creator is necessarily a competent person who speaks Russian at a decent level. Knowledge of English will be a definite plus.
Where can I learn to be a creator?
When applying for a position for an employer, your portfolio is much more important than a diploma, so it is recommended to take care of it in advance. Since professional advertising is a young direction for Russia, getting a specialized education makes sense only for "crusts". Suitable for this department of advertising of the Faculty of Journalism of Lomonosov Moscow State University, the International Institute of Advertising (MIR), specialized faculties of the Institute of Youth and a number of other universities, mostly Moscow ones. The best part of practical training is self-education, which involves studying articles and books on the topic, as well as attending specialized seminars, trainings and campuses.
Interesting facts about advertisers
Finally, here are some funny facts about advertising and its people:
- All legal methods of advertising are no longer effective.
- Creative specialists never drink in the same company, so as not to sue later because of copyright.
- Half of advertising firms hire another firm right after founding to help them come up with a name and brand identity.
