All companies want to become successful and prosperous. Currently, this is not possible without creating your own consumer-facing strategy. The value of the buyer and the satisfaction of his interests is the main idea of promoting any business. As a rule, specialists from the marketing department deal with this area of activity. What is this profession?
Marketing is a young speci alty that is very popular with applicants, as it is in high demand among employers and brings good income. Many students, starting to study, have a very vague idea of what it is. It is better to approach the choice of a profession seriously and try to understand what you have to do in the future.
So let's start with a definition. In general, there are more than 2 thousand terms.
Marketing is an activity aimed at creating, promoting and selling a product or service. Based on a detailed analysis of the desires and capabilities of consumers in the current market and their satisfaction in order to obtainbenefits.
Marketing is a very broad field that includes several sections:
- advertising and sales.
- production.
- market analysis.
- identifying needs.
All these parts of a single system help to achieve the ultimate goal: customer satisfaction and profit.
Main functions:
- organization;
- control;
- coordination;
- planning;
- motivation.
There are many narrow definitions of marketing, they include things like:
- Imported. High performance purchasing.
- Export. Exploring foreign markets.
- Scientific and technical. Buying and selling items of scientific and technical activities.
- Internal. Domestic.
- International. Buying or selling goods from a representative of another country.
- Marketing in the field of non-commercial activities. Making a good impression about a person, company, etc.
- Private investment marketing. Investing abroad, attracting foreign investment.
Career
Growth prospects are huge, a good specialist always has a chance to become the head of a department, deputy marketing director, company director.
If you are interested in this speci alty, let's see who is a marketer and what he does.
Features of the profession
Marketer - who is it and what does it do? This is the name of a company specialist ormarketing enterprises. His responsibilities include providing the manager with recommendations on the appropriateness of the release and sale of a particular product. This is a fairly common profession, many choose it as their main type of work. It is universal, suitable for both men and women.
Despite the large number of professional marketers in the labor market, many companies are constantly looking for highly qualified specialists. And this is not surprising, because the scope of this position is extensive.
Responsibilities of a marketer and what is the specifics of his work:
- Studying consumer tastes.
- Product of industry monitoring.
- Forecasting.
- Analyzing the activities of competitors, determining their advantages.
- Research Guide.
- Establishing the scope of the product or service.
- Selecting a group of consumers for whom the product is most suitable.
- Control over the promotion of advertising brands.
- Assessing the constructiveness of marketing activities.
- Increasing contacts with advertising and PR agencies.
As you can see, this work is not easy, it requires constant concentration and extensive knowledge.
Marketing is predominantly intellectual work, on which a successful marketing career directly depends.
Salary in Moscow is 30-55 thousand rubles, and in St. Petersburg - 26-35 thousand. These are just averageindicators, the upper limit can vary significantly. It depends on the success of the firm and on your personal abilities and efforts.
Required skills and personal qualities
Of course, drive and initiative are great, but a good marketer should be able to:
- express your thoughts concisely and accurately;
- structure information;
- find interesting data in various sources, isolate the main thoughts;
- to interview;
- choose illustrations, making the necessary accents;
- work with layout designers;
- create review and promotional texts;
- sketch infographics.
In addition, the future employee must have the following spiritual qualities:
- attention;
- leadership inclinations;
- responsibility;
- ability to work with numbers;
- unfading curiosity;
- ability to generalize;
- ambition;
- social skills;
- learnability.
The most important quality is high self-esteem. After all, if you don’t believe in yourself, you won’t be able to believe in the product, and therefore convince consumers to buy this product.
Remember that skills can be learned on your own. Therefore, if you have the above personality traits, do not waste any more time thinking about how to become a marketer.
Internet Marketing
The profession of an Internet marketer is a completely new direction in the speci alty of marketing,which has already become an independent unit.
At present, when this speci alty is just being formed, the boundaries of responsibilities that are included in the work of an Internet marketer are not clearly defined.
This is a person who understands the entire behavioral scenario of the user on the network. He knows how to correctly build steps, how to strategically convert a potential client into a reusable buyer.
This specialist, first of all, must be able to connect all network instruments in the right order in order to make a deal.
Responsible for increasing profits and sales of online business.
Work without experience
Getting a job in marketing is almost impossible. But you can always try your hand at advertising. The main goal of this stage is to get useful initial acquaintances (primarily managers and marketing directors) and business knowledge.
Of course, companies will be more willing to hire a person with a higher professional education in this field. Therefore, if you are seriously thinking about how to become a marketer, first find out which universities have a marketing department.
Entrance exams
We discussed what qualities and skills will be needed to work as a marketer, and now let's talk about a question that is no less exciting for applicants. Namely: what subjects to take and where to study as a marketer.
For admission, you must pass the exam in three subjects: Russian language, mathematics (these are compulsory subjectsfor final exams before graduation), social studies. Some educational institutions require foreign language scores, so for successful admission it is better to pass all 4 subjects.
What are they studying?
Future specialists are taught economics and the basics of higher mathematics. The study of statistics also plays an important role. It will help you create a customer satisfaction plan.
Sociology and psychology will help build a solid foundation of humanities knowledge that will help assess and make predictions in the future.
Some universities additionally study the course of international marketing, which is also aimed at ensuring a successful career for future specialists.
Universities for Marketers
Such a profile should be sought in the Faculty of Management and Sociology.
The following destinations exist:
- marketing;
- applied methods of sociological research;
- advertising and public relations.
List of universities where you can get an education in marketing:
- Novosibirsk State University of Economics and Management.
- SUSU (South Ural State University).
- Belgorod State University.
- Sochi State University.
- Voronezh Institute of High Technologies.
- Baikal State University.
- St. Petersburg Stateuniversity.
- B altic State Technical University.
Moscow Universities with Faculty of Marketing:
- MGU.
- Research Institute Higher School of Economics.
- Russian Presidential Academy of National Economy and Public Administration.
- State University of Management.
- Russian State Social University.
After graduation, you can count on short-term internships that will help you gain real experience and find a promising job.
Pros and cons of the profession
Having received information on how to become a marketer, do not forget to evaluate all the disadvantages and advantages of this speci alty.
Good qualities:
- meeting people;
- high demand in the labor market;
- decent salary;
- creative work.
Cons:
- A large amount of information that needs to be processed and structured.
- Repetitive early career.
- Strict selection. If the strategies do not work, and sales increase, at best, routine work awaits you without the prospect of an increase.
Successful Marketing Career
Today we tried to figure it out, marketer: who is it and what does it do.
This profession has many subspecies and branches, therefore it is especially attractive, as it will allow you to find a topic that is interesting for you.
The speci alty is very popular, representssuccessful career, great salary. Therefore, it is not surprising that many people are wondering how to become a marketer.
But still, do not forget that work in the speci alty of marketing is 20% interesting and exciting activity for controlling the mind of the consumer, and the remaining 80% is the hard work of a manager. In addition, you need special skills, abilities and personal qualities, without which it is unlikely to build a successful career in marketing.
But if you are determined to do this, start getting the right knowledge and connections now. Of course, it will take a lot of hard work, but the result will be self-realization, success and financial well-being.
