In any language, common words can often become brand names, like Apple ("apple") and Windows ("windows") in English or "Dobry" in Russian. However, foreigners, for whom this term is alien, often perceive it as a simple name, not even suspecting its real meaning. Consider, for example, a word such as supreme. This is not just an adjective in English, but also the name of several brands. What? Let's find out!
What does supreme mean in English?
First of all, it is worth finding out what the adjective under study means in the original language.
Translated into Russian, supreme is “the highest” or even “the highest”. Not surprisingly, this word has been chosen as the name for several brands. Indeed, among the English-speaking population, it causes persistent associations with something better of its kind. In the same way as in its time the phrase “high quality” (“highest quality”), which today has depreciated due to the fact thatthat caring Chinese write it on absolutely any product, thus striving to attract the attention of potential buyers.
Supreme clothing brand
Paradoxically, the name Supreme would be more logical to use for the name of clothing brands a la Chanel or Dolce & Gabbana, specializing in the manufacture of outfits for the we althy cream of society who want to be stylish and exclusive. However, this is the name of an American brand that specializes in the production of casual streetwear.
The main products under this brand are hats, baseball caps, T-shirts, shorts, sweatshirts, jeans and jackets.
Features of clothing of this brand are its simplicity and convenience produced outfits. Also, the outfits from Supreme are of high quality, which allowed the brand to quickly become famous in the global market.
Among other features of this brand are small print runs. That is, each collection is conceived as a limited edition. The essence of such a policy is to increase the hype of buyers, as well as to keep clothes from gathering dust in warehouses.
History of Appearance
The founder of this brand is James Jebbia, who opened a small store in New York in 1994. At that time, the concept of "streetwear" was new and none of the serious couturiers risked working in this area. The fact is that it was difficult to predict what ordinary guys would like and what not. And impose their own tastes on them, like thisdone in the world of high fashion, it was very problematic.
However, Jebbia was not afraid to start working with this type of client. He explained his decision by the fact that he once encountered a lack of everyday comfortable and high-quality clothing in the fashion industry, which at the same time would not be part of a sports uniform. Realizing that he was not the only one, the entrepreneur decided to start his own brand.
Despite a modest (for New York) budget of twelve thousand, James's shop soon began to bring huge profits and his owner began to expand his business.
The company's logo (which to the domestic consumer is more reminiscent of a Colgate toothpaste package) was made based on the ideas of a fashionable American copywriter - Barbara Krueger. It is noteworthy that Jebbia was going to officially register Supreme as a trademark only nine years after its creation. He explained his decision by saying that he was too busy to waste his time on such formalities.
Supreme Sports Equipment
After six years of work, James decided to expand the range of products. And since 2000, his trademark has also been producing bicycles, boxing gloves, skateboards, bats, etc. sports equipment.
To be fair, Supreme is not the manufacturer of these products in this case. It's just that Jebbia allows her name to be put on other, lesser-known brands and sells these things in her stores as well.
What is Supreme x ?
FounderSupreme brand - James Jebbia - is perceived by many as a successful fashion designer, although this is not entirely true. Rather, he is a brilliant marketer who, in an unimaginable way, feels what people like and knows how to sell it to them, and at quite high prices. So, for example, today a plain plain cotton cap with an embroidered Supreme inscription costs fifty euros on the official website of the company, which is not cheap, even by European standards.
Proof of James' mind was his next commercial move. After the trademark became very popular, its owner entered into contracts with famous clothing manufacturers, together they began to produce streetwear called Supreme x … After x, there is usually the name of the brand that Supreme collaborates with.
Louis Vuitton, Lacoste, North Face, Nike, Stone Island and Champion - this is not a complete list of brands that today produce clothes for the James Jebbia brand.
It is noteworthy that these products are simultaneously presented in their branded boutiques and in Supreme stores.
Hockey equipment
As mentioned above, James Jebbia officially registered the word supreme as a trademark only in 2013. As a result, the world famous hockey equipment company Bauer Hockey was able to use this for its own benefit. She released a series of equipment (skates, sticks, protection, etc.) under the Bauer Supreme logo.
Thus, the company managed to attract the attention of fans of Jebbia brand products.
To be fair, Bauer only used the word "supreme" itself, but it was in no way similar to the James Jebbia logo.
Computer game
Fans of playing on the computer know another proper name, which includes the adjective in question. We are talking about the Russian computer game Supreme Commander (“Supreme Commander”), released in 2007. By genre, it belongs to a real-time strategy.
Also in the same year, an independent add-on was released - Supreme Commander: Forged Alliance, which appealed to gamers, not only in the Russian Federation, but also in Europe, the USA and other countries.
Coffee supreme
In addition to all of the above, supreme is also a type of coffee (arabica). Coffee beans of this quality are grown mainly in two countries of the world: Colombia and Peru.
In both states, coffee is supreme - this is not the name of the Arabica variety, but the level of its quality.
For example, in Colombia, varieties marked supreme are made only from large selected whole grains of high quality.
Besides it, three more types are common in Colombia - extra, excelso and passila (made from production waste and does not leave the country). So if the packaging of this drink from Colombia is marked supreme, thismeans that before you is the best that could grow in this country.
In Peru, organic mono-varieties of arabica are marked as "supreme", also of the highest quality.
That is why, if on the shelves of the store there is a bag of this aromatic drink, in the name of which there is the word in question, as a rule, the country of its production and the exact name of the type of Arabica should also be indicated there. If supreme is presented as the name of a variety, then this is either a fake or the translator's dishonesty.
