A good advertising slogan should be associated with the brand, communicate the basic principles of the company. Just do it is the famous slogan of the American company Nike. It is one of the most recognizable advertising slogans in the world. The expression Just Do It is translated from English into Russian "just do it".
History of occurrence
How does Just do it translate? "Just do it". In the late 80s of the last century, Nike competed with several companies in the sneaker market. Its main competitor was Reebok. At that time, morning runs were very popular in the United States. Sales of sportswear and running shoes increased significantly. Nike has become one of the leaders in terms of sales. This was done through advertising involving sports stars. But Reebok was still ahead of Nike at the expense of the female audience. Then the company decided to contact the reputable Weiden & Kennedy agency to develop a new advertising campaign. She was supposed to bring the company to a leading position. One of the tasks was to create an advertising slogan that would attract the attention of both women and men.
Creationslogan
As Just do it is translated, we found out. This slogan is clear to both housewives and professional athletes. There are several versions of the origin of the famous expression. According to one of them, the creator of the slogan Den Weyden was inspired by the story of the criminal Gary Gilmour, who spent most of his life in prison. He was sentenced to death for the double murder. The lifting of the moratorium on the death pen alty in the United States brought the case into the limelight. Gilmour's last words before being shot - Let's do it! - ("Let's do it!") became winged. Weiden didn't want to show respect to the killer, so the first word was changed to Just. As a result, the slogan echoed the drug campaign Just say no ("Just say no"). The idea came to Weiden the night before the slogan was presented. Initially, Nike's owner was skeptical of the slogan. But Weiden convinced him he was right.
Advertising company
What does Just do it mean? Initially, the slogan was: "Do not care about everything, just do it!". The new commercial features an octogenarian runner. At the end of the video, a slogan written in white letters appears on a black screen.
As a result of a powerful advertising campaign, which was recognized as the best in the twentieth century, the company increased sales tenfold.
Now you know the translation of Just do it. And for creating a successful slogan, Den Weyden received a ring with the same inscription and a part of the company's share.
