Narrative without epithets becomes boring, flat and gets boring very quickly. Perhaps that is why now even journalism is replete with adjectives designed to emphasize the qualities of people and phenomena - this is how you manage to keep the reader's attention, set it in the appropriate way, and even form public opinion. If you say about some person that he is wonderful (a synonym is also suitable), then most people will take it on faith. Is it really manipulation? Perhaps you should choose some other adjectives as a description of the merits of a single person or phenomenon?
Semantic analysis of the word "wonderful"
If you analyze the semantic structure of this word, it becomes clear why it is used so often. If they say about some object that it is wonderful, it means that it has such outstanding qualities that it is impossible not to notice it, it attracts attention and evokes emotions. In this case, the impression is precisely positive, sinceonly about something good they say "wonderful". At the same time, a synonym is chosen exactly similar in semantics, but at the same time often more specific. Why was this object seen? Because good, beautiful, best, positive and even exceptional in its kind.
Almost any synonym for the word "wonderful" coincides with it in semantics, in meaning, describes similar qualities or makes important clarifications to the description. This allows you to most fully depict the subject, person or phenomenon that is being discussed in the story.
Simple selection of synonyms for the epithet "wonderful"
If there is no desire to reason logically, then you can use the appropriate services on the Internet or take a dictionary of synonyms. However, there are some peculiarities here. In the dictionary, one can hardly find a sufficiently large number of words that complement such a feature as "wonderful". A synonym may fit the description of an object, but not correspond to a person or phenomenon, and so on. Online services also suffer from inaccuracies, as they are based on the same principles as synonymizer programs: they select synonyms, including obsolete words or expressions, do not take into account context, and the result can be quite strange and incoherent text.
Logical selection of synonyms by context and by the semantics of the original word
You used the word "wonderful" when describing an item. The synonym in this case is dependent on the context, and it is chosen in such a way as to introduce specificity, diversify the vocabularyset in the story. Often, synonyms are required in order to avoid such a phenomenon as tautology - excessive repetition of the same word in a small section of text.
Let's say you say you recently bought a wonderful car. In the following text, specifics may follow, on what grounds this car is really so wonderful. For example, a car at the same time is beautiful, reliable, the best in its price category, and, in general, excellent and beautiful in every way. Which of the following adjectives would be a synonym for such an epithet as "wonderful"? "Beautiful" and "reliable" - only partly, rather, these are explanations why you consider this particular purchase a good choice. But "best", "excellent" and "beautiful" are already synonyms.
These dangerous superlatives
It's very easy to cross the line in describing positive virtues and achieve the exact opposite effect. If you write an ad copy about a vacuum cleaner that has a couple of "great" and "reliable", then it would be a mistake to include such an epithet as "the best" there. The synonym in this case is quite justified, it duplicates the previous two words in terms of semantics, dilutes the specifics, but inspires the reader with mistrust on an intuitive level.
The most beautiful, the most beautiful, the most delicious, the most delicious and even the most wonderful - these are superfluous epithets that can spoil the impression. They are good in a literary text, in poetics, in a culinary recipe, finally, butnot in ad text. Consumers already know that advertising seeks to manipulate their wallet, you should not do it so rudely. This is true for political advertising as well. Therefore, the best synonym for the word "remarkable" is, for example, "outstanding" for a politician, "elegant" for a raincoat (specifying specifics) and "reliable" for a vacuum cleaner.
Superlative epithets should be prohibited in news topics, their use violates the principle of impartiality of a journalist who should report news without coloring it with his personal attitude to what is happening. The exception, perhaps, is positive notes from everyday life that encourage citizens to make charitable contributions, throw garbage in bins and not smoke on the streets.
Emotional coloring of the words "beautiful", "wonderful", "best"
In addition to semantics, epithets provide the text with an emotional tone, this allows you to more fully control the attention of the reader or listener, to create the right impression. It awakens the imagination, contributes to the visualization of what is read or heard, if it is not supported by a video sequence.
If you read about something or someone such epithets as "outstanding", "excellent" or "wonderful", you perceive the object as "good", "correct" and "best". The synonym in this case helps to convey the same idea in another expression and lead you to the conclusion that you agree with the author. If something has the listed positive attributes, then it will be correct by default.
Appropriateness of eulogizing epithets
When praising a phenomenon, person or object, it is better to write less than too much. Speaking figuratively, an under-s alted dish can still be eaten, but an over-s alted one is unlikely. Advertisers and speechwriters are in a particularly vulnerable position. You should not use such an epithet as "the best", a synonym for calm emotional coloring would be more appropriate - let it be just "best", "wonderful" or even "excellent".
