The difficulty of determining the lexical meaning of the word "media" is that the dictionary only gives a decoding of the abbreviation. Therefore, a more complete understanding of the term will have to be formulated by ourselves, we will also consider synonyms and interpretation of the concept.
Media Definition and Functions
Remember the wonderful story that there will be nothing: no theater, no cinema - one continuous television will cover all of us with our heads? The cult film Moscow Does Not Believe in Tears was released in 1979. According to this logic, TV should have reigned in 20 years, as Rudolf / Rodion promised. But in 1999, none of that happened. However, another revolution took place - the Internet was invented, although the Network became available to a wide range of people a little earlier, but this is not essential. And it was the World Wide Web that turned people's ideas about the possible. And now even the world's print media are mastering the electronic space.
But unfortunately, even the recently published explanatory dictionary knows little about the lexical meaning of the word "media", offering only a decoding of the abbreviation. The latter, as you know, is: "Mass Media". We will have to formulate the most general concept of the subject ourselves. To complete the task, it is necessary to consider the main functions of the media, there are two of them:
- Informational. Through communication channels (radio, television, Internet), the population is informed about the events taking place in the world and the country.
- Ideological. With the help of the media, certain spiritual values are replicated, they are used as an instrument of economic and / or political influence. In this case, since the information is presented from a certain angle, the film industry is also included in the media.
Next, to better understand the current state of the art in technology, consider the difference between media and media. The last abbreviation means "mass media", and it will help us formulate the lexical meaning of the word "media".
Media and QMS
It is more literate at the moment to say “mass media” rather than “information”. Because our television, Internet and radio are interactive entities capable of interacting with the listener or viewer. An article was written on some resource, you can immediately comment on it, express your attitude. In other words, there is communication between the publication, the author and the public. When it comes to the media, these channels, by definition, do not require feedback. They disseminate information unilaterally. Of course, this approach is outdated a long time ago and does not meet modern requirements, but the term “media” has taken root in the language, and not “SMK”. Sometimes we say"mass media", which is a tracing paper and an abbreviation from the English media of mass communication. Thus, the term "mass media" is more modern than "media". To formulate the lexical meaning of the word "media", it remains only to consider the analogues of the concept.
Synonyms
One can, of course, assume that there is no special need for the section, since those replacements that may be useful to the reader are already clear. Nevertheless, the duty orders to make a traditional list of synonyms. So the list is:
- television;
- broadcasting;
- printed publications;
- online publications;
- film industry;
- mass media.
By the way, an interesting question arises, can theaters be classified as mass media? Still, we did not take the risk, but on the other hand, all this information space forms a single sphere. How, for example, is it possible to separate a film or play from its promotion in newspapers, magazines or TV? No way. Moreover, now there is an opportunity to watch performances from all over the world, visiting the cinema. Thus, the last word acquires some other sound. And cinema and theater are also getting closer, although fans of the latter probably never believed that this was even possible. After all, theater is for the elite, and cinema is for the masses.
It is difficult to formulate briefly the lexical meaning of the word "media", the topic is very polemical, but we will try anyway. The media are the means of collecting, processing, disseminating information intended for a mass audience in order toeconomic or ideological impact.
The Fourth Estate
It is possible, after all, to decipher the abbreviation in a different way. How? Mass initiation system. The latter concept refers, rather, to religious rituals and is widely used by people who are members of secret societies. But in this case, initiation is the usual initiation of a person, bringing him up to date. In addition, some fans, fans of anything that is replicated in the media, behave like cultists, so there is no particular liberties here.
Why is the press (in the broadest sense) the fourth power, as well as the legislative, judicial and executive? Because it has the ability to influence public opinion and people. The media crown and overthrow idols. Media influence is not limited to show business. If a person is not aware of the latest achievements of his country, then the News program will tell him about them. If he does not know what political force to support, then publications subordinate to the authorities and those that oppose them will compete for his vote. The final choice is still up to the individual. The “above the scrum” position is only possible if people do not receive any signals at all.
Free education thanks to the Internet
But it's not all bad. Whoever somehow deviated from the process of initiation through the media and, like M. M. Zoshchenko, does not support any party (in the days of the Soviet classic, this was especially courageous), he discovers countless treasuresInternet spaces in the form of a huge number of public libraries where you can borrow books completely legally. And while some worship Messi, while others worship Ronaldo, you can read classics and modern books. Recall the example of Ray Bradbury, who never received a higher education and “graduated from the library instead of college.” Of course, this is an exaggeration, since the writer cannot stop reading and writing, so education in the library is lifelong. But the classic example proves that anything is possible.
Answering the question, what is the lexical meaning of the word "media", we also understood: like any major phenomenon, the media is not only harm, but also good.
