The final qualifying work, as a rule, takes 70-80 printed sheets, which none of the members of the commission simply physically has time to read during the defense. The diploma student himself cannot read it either, since each student is given 10-15 minutes, during which he must have time to describe the essence of his research and emphasize the practical significance of the chosen topic. This is where you have to do a small abstract, or rather a report for the diploma.
Report for the thesis is a speech for the defense of the final project, the volume of which is 4-5 sheets. In other words, this is a kind of cheat sheet that teachers encourage to have.
There are cases when a brilliantly written work failed miserably at the defense, and all because the diploma report was drawn up incorrectly or was completely absent. In order not to repeat the mistakes of others, let's see what structure a well-written report should have.
Thesis defense report should consist of:
- Relevance of the study. You need to state it concisely (literally 2-3 sentences).
- Brief description of the subject and object of research, description of the goals and methods of theirachievements.
-
thesis defense report Brief conclusions. Here you need to pay attention to all the chapters separately. If there is a presentation or handout in the arsenal, then in parallel with the story, you need to demonstrate them.
- Suggestions for improving the subject being studied.
- Practical confirmation of the proposed scientific hypothesis.
Thesis defense report (sample)
Dear Chairman and Members of the Attestation Commission!
Your attention is presented to the final qualifying work on the topic "Linguistic features of slogans and headings in journalistic and advertising texts".
An integral part of the structure of the newspaper text is the headline, on which the effectiveness of the publication largely depends. Also an integral part of any printed publication is advertising. This is not surprising, because for the media it is the main source of income. Based on this, the research topic was formed at the intersection of the two most pressing issues of modern media, namely the study of newspaper headlines and advertising slogans.
The relevance and practical aspect of these issues is due to the fact that the nature and essence of headings and slogans are expressed in the interaction of phenomena of different language levels.
The titles and advertising slogans of the central Russian newspapers are the object of the study. The subject of our study was the linguistic features of the headlines and slogans of journalistic and advertising materials.
The purpose of the study is toa comprehensive analysis of the linguistic features of newspaper headlines, as well as identifying the specifics of advertising slogans in linguistic and pragmatic aspects.
The overall goal of the work identified the following tasks:
- exploring theoretical issues related to the subject of study;
- explore concepts such as "text" and "discourse";
- analyze the features of journalistic and advertising discourse;
- characterize the basics of headings and slogans from the point of view of the theoretical provisions of pragmatics.
Our research has shown that in the Russian press headlines divided according to the author's intention, complexity and emotional impact on the audience have become widespread. In the course of the study, we came to the conclusion that the headlines of the domestic press are quite voluminous and most often perform a communicative and informative function.
Another important structural element of the text is the slogan. This is a short message that contains the whole point of the commercial offer. So, advertising slogans are divided into several types: commodity and corporate, wide and narrow application, emotional and rational. In our work, we examined in detail all types of slogans, but now we will focus on the two largest ones.
After analyzing the materials of journalism and advertising, we can draw conclusions not only about the peculiarities of the mentality of our country, but also about the linguo-stylistic nature.
Summing up, it should be noted that in the process of analyzing the theoretical provisions andin the course of the work on the selection of practical material, a completely natural question arose about the place of artistic techniques in the overall effectiveness of the slogan. It was found that despite the creativity and creative approach of the slogan, the use of artistic techniques does not have a positive effect on engagement. The more explicit the technique, the more it reduces the engaging power of slogans.
Slogans in general:
- focused;
- original;
- elliptical;
- very expressive;
- polysemic.
Summing up the results of the study on the linguistic features of slogans and headlines in journalistic and advertising materials, it should be noted that there are practically no domestic works on the study of theoretical and practical problems of this topic.
Such a graduation report is a sure way to an excellent mark. Don't forget one more important detail. The diploma report should be told, not read.
