Communicative design is a specific approach to design, embedded in educational and methodological work. It is supposed to appeal to the consumer, expressiveness, information content, relevance. The designer acts as a communicator between the material he has designed and the consumer.
Why "communicative" design
Assumes communication, transmission of a message from one person to another. It involves the use of graphic visual aids. The Faculty of Communication Design trains specialists who know the basics of management, marketing, and the psychology of communication. What do graduates do?
The speci alty "communicative design" involves the transfer of graphic information of an advertising nature. The art lies not only in its development, but also in the proper arrangement of the material on transport, in shop windows, on the facades of houses.
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Communication design appeared at the end of the last century. Among those areas that are most interesting in this area at the present time, we highlight supergraphics on modern transport, decorating multi-storey buildings, and decorating supermarkets.
Profile Features
The speci alty "communicative design" involves not only the methods of graphic design, but also a set of opportunities for visual communication with the client. This direction implies awareness of the importance of sociability by a professional.
How is communication design taught in high school? At Belarusian State University, for example, students are taught programs in which they learn all the techniques that allow them to attract customers to the store and encourage them to make purchases.
Distinguishing Features
What makes communication design stand out? The profile involves the connection of several speci alties at once. It combines advertising, computer design, printing, web design, industrial graphics, and photography. These tools together constitute a feature of the speci alty, they function on the basis of information technology. Advertising these days is not a work of art.
The communicative function of design is to quickly and effectively promote a certain group of products on the market.
Due to the fact that students acquire ICT skills, they are able to analyze several options with minimal time, changecomponents, create layout.
Fields of activity: features and reviews
The customer gets acquainted with the project on the computer monitor, if necessary, makes changes and additions. This is what communication design is all about. Where can graduates of this direction work? Students who have mastered the basic graphic programs and received a diploma of graduation from an educational institution can be employed in advertising companies, printing studios.
What are the requirements for applicants entering the direction of "communicative design"? Reviews indicate that teachers pay special attention to assessing the artistic abilities of applicants. Admission to the Belarusian State University on a budgetary basis depends on the possession of skills in creating a graphic drawing, demonstrating to the members of the admissions committee an interest in a creative approach to creating promotional materials.
Which university to choose
For example, you can apply for the direction "communicative design" at BSU. The passing score for this speci alty has maintained a high value for several years. This is a confirmation of the demand and prestige of such a speci alty. There are not so many higher educational institutions that train specialists in the direction of "communicative design" in the country at present. For example, in Moscow, training is carried out at MGHPU, at the Moscow State University of Service. Processeducation in this area has significant differences in commercial and public universities.
In commercial institutions, computer technology is a priority, while in state universities, training programs are built on the classical teaching of graphic design.
Approaches to training specialists
BSU pays special attention to “working with hands”. The university enrolls guys who have graduated from art schools, art schools, who have the skills to work with a pencil. The use of computer graphic editors in state universities begins only from the third or fourth year. Of course, it is difficult to acquire professional computer design skills in a short period of time. However, thanks to such a distribution of the program course, BSU students "earn calluses" by manually creating graphic images. There are quite a lot of such students in commercial schools who have no idea how to use a pencil when creating a sketch. Teachers are forced to spend a huge amount of time to instill in them the initial skills and abilities. For learning from scratch, a personal computer becomes an ideal assistant. That is why in the methodology of teaching graphic design in a commercial university, computer science is taught from the first year.
Initially, students study the structure of a computer, get acquainted with operating systems, learn to work with a text editor. Next, dot (raster) graphics are studied, variousillustrative effects. For example, among the tasks performed by students of a commercial educational institution, one can mention the combination of two images to obtain a certain effect.
At the next stage, students master vector graphics. This is working with logos, non-standard fonts, creating original illustrations.
The third semester involves students studying layout programs. The course includes work with text, illustrations. The fourth semester is based on the specialization of the future designer. It is supposed to study color separation, prepress processing of material, design of computer sites. There is also 3D graphics, which is a specific discipline studied as an elective.
Conclusion
Features of the course "communicative design" depend on the specifics of the educational institution. In some universities, special attention is paid to layout programs, in others - to vector graphics, and in some - to WEB-design.
The requirements for the admission procedure in commercial and state universities also differ. An applicant who has submitted documents to a public higher education institution is required to undergo an interview, in which he introduces the jury members to his works in painting and drawing, i.e. Applicants must have a portfolio with some completed work.
In the process of discussing the material brought by the applicant, he must answer simple logical questions related to design. Based on the results of the interview, the commission makes a conclusion about the level of preparation of the applicant in general art disciplines,the expediency of his enrollment in a university on a budgetary basis. The average competition at BSU for this direction is 3-4 people per place. Graduates of art schools are in a better position, because they already have certain professional skills.
