It is very difficult to imagine the life of a modern person without the Internet. Every day, if only to check business mail or read the news, we enter the World Wide Web. And every day we follow the rules of the tacit user agreement, accepted by default by all users. And almost every day we use search engines, sometimes in order not to simply enter the site address into the browser line. It's easier that way.
When we come across terms we don't understand, we google them. If we find something that interests us, we can poyandexirovat. But sometimes, instead of the desired result on the screen, we see a formidable inscription that something is wrong with the content on the page: it does not comply with some rules or is malicious. What is meant by the term "content" in the PS? Let's try to understand together.
A bit of terminology
Let's turn to terminology. "Content" translated fromEnglish - "content". What is meant by the term "content" in the PS? The answer is very simple: any information that we see on a web page: text, pictures, audio, video, hyperlinks, and so on and so forth. Moreover, this concept includes advertising and various controls (menu buttons, for example), so we can safely say that absolutely everything on the site is its content.
Types of content by purpose. Useful content
Now let's talk about what is meant by the term "content" in PS more specifically. It is divided into four types, based on its purpose.
The first type is informative. This includes absolutely everything that can be useful to the user in any way: articles on a certain topic, product descriptions, various forum discussions, and so on and so forth.
The second type is selling, or commercial. This is a call to buy a product or order a service, messages about promotions, discounts.
The third type is entertainment: funny stories, pictures, jokes, etc. This content does not help sell, but it can provide coverage and recognition.
The last type is training. Probably, we can say that this content is the most multifaceted. It includes everything that can not only attract attention, but also teach the user. And in this case it is impossible to be limited to material on various sciences. Educational content includes videos with master classes, photo instructions,recipes and so on.
Types of content by purpose. For fun
Next comes commercial content, otherwise it can be called selling. Advertising, announcements about promotions and discounts, even product descriptions aimed at selling it - all this can be attributed to commercial content. Usually, when a site has too much of this information, it is not popular with users due to intrusive ads.
What is meant by the term "content" in the PS "Yandex" or "Google" when we talk about entertainment content? The answer is in the name itself - everything that entertains the user and attracts his attention: pictures, jokes, anecdotes, videos, and so on. Of course, the abundance of such information is not very useful for the site, but at the same time it will be much worse without it, because a person perceives solid text more difficult.
Types of content in its form and feedback opportunities
What is meant by the term "content" in the PS "Yandex"? The answer, by the way, is not limited to division by purpose. According to its form, all information on web pages can be divided into two more types.
Static content is what is unchangeable by a simple user. Only the site administrator can influence this content. This type of web page content includes all articles, advertisements, and so on.
Types of content. Prohibited content issue
Dynamic content is something that by no meansdoes not remain stable. Most often it is found on various forums, comments and reviews can be attributed to it, it's easier to say that this includes everything where the user can get an answer. Of course, the possibility of feedback is a terrific phenomenon, but constant monitoring of what appears on the Web is necessary. This is the user agreement. "Yandex" checks the content in the PS according to its content, the same is done by "Google", "Yahoo" and other search engines. Materials of a sexual and extremist nature, with scenes of violence and cruelty, obscene language, and so on are screened out. The selection criteria are, of course, strict, but at the same time, the problem of prohibited content has existed and will continue to exist.
A little about uniqueness. Copywriting, rewriting and copy-paste
So what is meant by the term "content" in the PS? That's right, any information issued by search engines to the corresponding user request. Everyone who has ever searched for data on any issue has come across the fact that on a large number of web pages the text of the articles, if not completely identical, is very, very close. What could be causing this?
There is such a thing as "uniqueness". Almost always, when filling a new site with content, administrators take ready-made materials as a basis. And the question is how are they with themwork. Some are engaged in banal copy-paste, in a civilized way this method can be called plagiarism: they simply copy ready-made information, sometimes even with entertaining content, without changing anything at all. There is also rewriting - processing of the finished text while maintaining the semantic load. A higher form is copywriting - writing a new unique text based on information from a variety of resources. In the case when such an article is written with an abundance of certain anchor words that search engines will cling to, giving out sites with such content first, it is already considered SEO copywriting. The highest form of content is an author's article, which is completely unique and written solely on the basis of the experience of the author, without the use of any aids.
Thus, the term "content" in the PS is further complicated by such a characteristic as "uniqueness", which directly affects the popularity of the site among users.
Conclusion
What is meant by the term "content" in PS? We can say that this is absolutely any content of the site, regardless of its content. Text articles, pictures, videos, audio, links to other sites, advertisements, even menu items are all considered content. Search engines are set up to look for user-defined words in a huge array of content, so make sure that your resource materials are as optimized as possible for the requirements of search engines. And users should learn how to formulate their requests as correctly as possible in order to receiveexactly what they need.
For this, by the way, certain ways of formulating search queries are used, excluding the resources of some countries, for example, or reacting to a specific phrase and not taking into account the inflected forms of words. Each of us can set such search criteria that will surely find the necessary information.
